🔥 For marketing managers, entrepreneurs, and content creators committed to growing a quality audience... 🔥

The ultimate guide to going viral in a micro-attention world.

Get the updated edition of the go-to best-seller guide that reveals the insider strategies of the world’s most viral brands.

A personal note from Brendan Kane, marketing advisor to celebrities, pro athletes, and major brands...

Are social algorithms pouring your ad spend down the drain?

You’re not alone. 99% of brands struggle to attract real followers and quality leads with their content at scale.

And yet the other 1% has figured out a way to stay at the top and…
  • Go viral over and over again, in literally ANY niche, organically
  • Turn their social media content into a lead generation machine with actual paying customers
  • Leverage the algorithm changes into an even bigger scale while their competition struggles to recover from the hit
In fact, people like Gary V attribute their success to mastering this ONE critical process to engineer virality.

So here’s the good news…

This process is replicable.

It worked for me when I generated one million followers for my own personal brand on both Instagram and Facebook, before anyone knew who I was.

It’s the exact same process my team and I used to generate 60 billion views and 100 million followers with my team organically for clients like Ikea, Skechers, Yahoo, MTV, Taylor Swift, Rihanna, and the likes.

Which is why I know it can work for YOUR content too.

I share everything you need to know about this winning formula and how it can generate astronomical results for your business between the pages of this book.

By the time you finish reading, you’ll know how to apply…
  • The secret communication patterns companies like Pixar and certain presidents use to captivate their audience
  • The winning formats the top 1% of content creators use to generate tens of billions of views
  • The sales strategies top copywriters used over and over again to sell over 1 billion worth of products
  • ​And more…
This book is not based on the latest marketing trends that will stop working next month, or next year.

It’s not a hypey manual with flimsy hacks that harm your brand, buying fake followers, or spamming your network.

It’s a tried and tested step-by-step process to turn your content into your #1 business asset and reach record-breaking returns on every penny you invest in your social strategy.

When I told my publisher I’m putting all of this into my book he thought I was crazy.

Why would I give away information that top social media businesses guard so carefully?

Because I know what it feels like to waste a painful amount of time and money on contradicting strategies that end up not working and risking your reputation.

I’ve been there.

Which is why I want committed professionals, leaders, entrepreneurs, and content creators like you to stop wasting time and start scaling massively.

This is your roadmap to standing out, getting the recognition you deserve, and winning the social game.

I’m looking forward to seeing you transform your business with it.

Discover the step-by-step process of scaling on social media

Get access to the insider strategies that have helped Brendan and his team generate 60 billion views for some of the largest brands and celebrities in the world.
  • Chapter 1 shows you why the battleground for attention is becoming more fierce by the second, and how you can set yourself up to win again and again.
  • Page 10 reveals how Brendan used Hook Points to land clients like Taylor Swift, MTV, Vice Magazine, and Paramount Pictures, as well as high end book deals, podcast interviews, and TV appearances.
  • ​Chapter 2 gives you the 2 most powerful questions you must ask if you want to craft a Hook Point your target audience will share all over the internet.
  • Page 45 leads you through the replicable 5-step process to crafting powerful Hook Points that create visceral emotional responses and make your message impossible to scroll past.
  • Chapter 3 breaks down the visual storytelling secrets all influencers and iconic brands use to succeed, what you MUST do in the first 3 seconds of your video to win attention, plus a breakdown of viral video formats and why they work.
  • ​Page 80 reveals a website (most people would never think of) that’s a goldmine of the best Hook Point ideas and that Brendan’s digital strategist used personally to get billions of views on his content.
  • Chapter 4 illustrates the 4-part formula that makes your message resonate, and the specific steps to using it in any part of your marketing (copy, content, videos, storytelling and more).
  • Chapter 5 shows you the 7 best ways to command immediate trust no matter who you are talking to straight from the private vault of an FBI Agent. Brendan used this same method to close big deals and create high level partnerships.
  • ​Chapter 6 reveals the most important skill you need to master for your Hook Points to work and why Mark Cuban and Ray Dalio attribute much of their success to this one thing.
  • Page 136 gives you direct advice from Dr. Michael Brues, the Sleep Doctor, on how to get repeat media opportunities (he’s appeared on Dr. Oz 35 times now).
  • Page 175 shares Jay Shetty’s 5 themes to repeat in your content and marketing messages that have helped him generate 4 billion views and over 25 million followers.
  • ​Chapter 8 demonstrates the best way to move from Hook Point to scale, including how to forge relationships with super connectors and celebrities, and how to target beyond your demographic.
  • Chapter 9 reveals the Hook Point that got Scarlett Johansson to eat hot wings on national television, how to get celebrities to trust you, and the one question to ask to get on high profile CEO radars.
  • Chapter 10 gives you insider access to the 8 questions top brand strategists ask themselves to come up with endless ideas for Hook Points so their content never grows old or fades (plus how often you should craft new Hook Points).
Download the digital copy and audiobook of Hook Point now for just $4.99!

What people are saying about Hook Point

About the author of Hook Point

Brendan Kane is the Founder & Managing Director of Hook Point.

He first became known as the digital strategist who reverse engineered virality and generated over a million followers on his personal Facebook and Instagram account as an experiment.

Since 2005, he has worked on the digital strategy of some of the largest brands in the world such as MTV, Viacom, Vice Magazine, Paramount Pictures, IKEA and Sketchers. He has also worked with celebrities like Taylor Swift, Rihanna and Adriana Lima to grow their audiences.

As a digital strategist for Fortune 100 companies, he developed the first ever influencer campaign on YouTube in 2007, oversaw $200 million in marketing spend, and generated $1 billion in revenue with his campaigns.

He’s also the author of the international bestsellers One Million Followers: How I Built a Massive Social Audience in 30 Days and Hook Point: How to Stand out in a 3-Second World.

What other marketers and business owners are saying about Hook Point

“In this new micro-attention world, it’s becoming harder and harder to stand out. Hook Point shares tried-and-true ways that get people to pay attention and is a must-read for anyone posting anything on social media today.”
- Cyrus Gorjipour
Cofounder & CEO of Goalcast
“The average American sees 4,000 ads a day, and who knows how many posts on social media. If you want to cut through the clutter and build a massive business or personal brand, Brendan Kane and Hook Point are your secret weapons.”
- Craig Clemens
Cofounder of Golden Hippo
“We are all looking for the biggest Hook to capture the market place. Hook Point shows us how to get attention and build upon it. If you want people to pay attention to your brand, you need to pay attention to Brendan and Hook Point.”
- Joivan Wade
Founder of the Wall of Comedy, actor in The Purge & the star of DC’s Doom Patrol
“If you want to become a long-lasting, successful brand both online and off, look no further. Brendan helps you find the messages that get people to pay attention time and again.”
- Melissa Ambrosini
 Bestselling Author, Speaker, Podcaster & Entrepreneur
“Brendan is a master at getting attention. If you feel you are in a crowded market and having a hard time standing out from the competition. His latest book, Hook Point, has tools and strategies you can use right away.”
- Ajit Nawalkha
Cofounder, Evercoach & Mindvalley
“If you want to become a lasting, successful brand online and off, Hook Point is a must-read. Brendan delivers proven strategies that are sure to help you stand out and grab people’s attention.”
- Sally Newell Cohen
Senior VP of global communications at ICANN; former COO of Toastmasters Int
“In this new micro-attention world, it’s becoming harder and harder to stand out. Hook Point shares tried-and-true ways that get people to pay attention and is a must-read for anyone posting anything on social media today.”
- Cyrus Gorjipour
Cofounder & CEO of Goalcast
“The average American sees 4,000 ads a day, and who knows how many posts on social media. If you want to cut through the clutter and build a massive business or personal brand, Brendan Kane and Hook Point are your secret weapons.”
- Craig Clemens
Cofounder of Golden Hippo
“We are all looking for the biggest Hook to capture the market place. Hook Point shows us how to get attention and build upon it. If you want people to pay attention to your brand, you need to pay attention to Brendan and Hook Point.”
- Joivan Wade
Founder of the Wall of Comedy, actor in The Purge & the star of DC’s Doom Patrol
“If you want to become a long-lasting, successful brand both online and off, look no further. Brendan helps you find the messages that get people to pay attention time and again.”

- Melissa Ambrosini
 Bestselling Author, Speaker, Podcaster & Entrepreneur
“Brendan is a master at getting attention. If you feel you are in a crowded market and having a hard time standing out from the competition. His latest book, Hook Point, has tools and strategies you can use right away.”
- Ajit Nawalkha
Cofounder, Evercoach & Mindvalley
“If you want to become a lasting, successful brand online and off, Hook Point is a must-read. Brendan delivers proven strategies that are sure to help you stand out and grab people’s attention.”

- Sally Newell Cohen
Senior VP of global communications at ICANN; former COO of Toastmasters Int

Frequently asked questions

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